Curriculum vitae
A dynamic leader in the tech industry, Casey Potenzone is known for his strategic approach to AI and cybersecurity. With a proven commercial track record of transforming ideas into market-ready products, and turning around companies, he has led projects for industry giants like Apple and MTV and emerging startups like uniloc and aiDaptive. His expertise in modern IP monetization and digital-first strategies helped Nexway Group achieve $250 million a year in turnover, and arvato just over $100 million in ecommerce. He helped nobilia launch their KutchenHaus ecom site, generating record revenue when most others were failing.
Casey's ability to craft compelling narratives around technology and drive engagement has made him a sought-after expert.
Innovation & Technical Leadership
5+
Patents & Pending Patents
Including systems for content delivery and security technologies, and more under draft or pending.
14+
Major Companies
Technology leadership at MTV Interactive, The Relegence Corporation (AOL), arvato (Apple), Nexway, and many others
25+
Years Experience
Spanning media, technology, and cybersecurity sectors
$Billions
B2B & B2C
Millions of consumer transactions, thousands of B2B transactions and a dozen+ multi-million dollar deals.
CCA Innovations, Commercial Leadership in Action (2022-current)
1
Fractional CCO - Insight Cyber (US) 2024
Built a $4MM pipeline in 6 months and revamped product strategy and TAM.
2
Acquisition of aiDaptive assets 2023-2025
Led seed raise efforts, successfully securing initial funding to support market entry and development of concept tech. Currently pending asset acquisition.
3
Fractional CCO - Exordium (UAE) 2023-2024
Generated significant business growth as part-time CRO within the first six months.
4
Fractional CCO - Nortal Cyber (EU) 2022
Created a significant funnel for the Cyber Range and Cyber business prior exit.
Strategic Commercial Impact
Cybersecurity Advancement
Implemented commercial strategy for Nortal Cyber, establishing partnerships with Mastercard, Artemis, and UAE MoI to enhance the company's market position.
Digital Innovation
Led US expansion for Smart Solution, developing digital twins that optimized operational efficiency and contributed to 20% service improvement.
Global Reach
Operating across Netherlands, Dubai/UAE, Estonia, Germany & USA since 2021.
K3 Software Group (2021-2022)
1
Commercial Leadership
Recruited by CEO to lead turnaround of sales, marketing, and commercial product teams .
2
Revenue Growth
Transformed underperforming sales organization into high-performing SaaS-focused group, achieving 40% revenue increase in 18 months.
3
Strategic Acquisition
Identified, acquired, and integrated ViJi, a supply chain traceability solution, within 9 months.
K3 - Commercial Turn-Around & People Success
30-Point NPS Increase
Implemented team-focused engagement strategies to dramatically improve customer satisfaction over 12 months.
Talent Retention
Reduced attrition from 26% to under 10% during the "great resignation" by introducing specialized retention programs.
Brand Recognition
Led rebranding initiatives, resulting in 35% increase in recognition and positive media coverage.
The Nexway Group 2014-2020

1

1
Organizational Turnaround
Directed comprehensive turnaround addressing regulatory scrutiny by FTC.

2

2
Transaction Volume
Processed $1B in transactions over 5 years; improved KYC and fraud mitigation.

3

3
Strategic Exit
Successfully sold Nexway twice, achieving 300% ROI within 18 months.
Driving Commercial Impact
Commercial leadership translates vision into measurable business results. Strategic market positioning drives exceptional outcomes.
$250M
Annual Sales
Revenue generated through strategic commercial initiatives
35%
Growth Rate
Year-over-year expansion through targeted market engagement
12
Market Regions
Global presence across key technology ecosystems
24
Enterprise Clients
Major partnerships driving sustained revenue streams
Multiple rounds of m&a combine to create a powerhouse of MoR. https://www.ecap-partner.com/transactions/nexway-sold-to-the-native/
Previous Executive Roles
arvato / Bertelsmann
As VP Digital (2010-2014), generated over $100MM in digital commerce transactions in the first year and managed multiple eCommerce projects grossing over $120MM annually.

Apple Retail Supply

Avangate
As VP US Sales (2008-2010), doubled annual sales and established strong US market presence while managing key customer integrations.

SlideShare

Best Cure For 2009: New Revenue Streams

Best Cure For 2009: New Revenue Streams - Download as a PDF or view online for free

Uniloc USA
As CIO (2005-2008), invented products resulting in 5 patents and managed development team, securing major customers including Sega and other AAA's.

patents.google.com

Method and apparatus for detection of tampering attacks

A method for detecting an attempted attack on a security system. In one preferred embodiment of the present invention, the method includes the step of retrieving a parameter from a hardware system, wherein the parameter changes during an operation of the hardware system. Then, comparing the retrieved parameter with a previously stored parameter; and, detecting a lack of change between the retrieved parameter and the previously stored parameter. An apparatus and an article of manufacture for detecting an attempted attack on a security system is also disclosed.

MTV Interactive
Director, Technology (1998-2002)
During the heyday of the Dotcom era, and near the peak of MTV's fame, I helped lead the famed network through its digital transition. At the age of 21, I started as a senior developer responsible for streaming media and ended up as Director of Tech, running sites such as Sonicnet.com and MTVI Radio, participating in the launch of Viacom's online empire. From patenting novel distribution systems to managing satellites (and taking the offline…sorry BBC), our digital team at MTV was responsible for just about everything, and we made most of it up as we went.

patents.google.com

System and method for managing content delivered to a user over a network

A system is provided for managing the delivery of content over a network, particularly songs or music over the Internet. A station and playlist module manages the content delivered by a number of stations over the network, the type of content that may be delivered by each of the stations being specified by a playlist for that station. Preferably, at least one station includes two or more playlists and only one of those playlists specifies the content that may be delivered by that station at any one time. A database that stores information describing the content or songs that stations can deliver may be searched by users who may also request new content when a particular song is not found. Also, preferably there are at least two categories of system users including a first user category having full access privileges and a second user category having less than full access privileges but having access privileges to create and edit at least one station playlist.

Sonicent.com & Radio.SonicNet.com
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