The IP Storyteller
From AI orchestration to digital first strategies, modern IP monetization means more than licensing your patent. It's about telling the story of your technology in a way that resonates and creating compelling content that showcases value and drives engagement. Bring your idea, IP or innovation to market through enhanced productization and go-to-market execution.
Transform your IP and sales strategy and adapt to the digital-first world: adopt a no friction approach to monetizing technology and digital IP.
Much like the editor on a film, we recut technology and remix the storyline. By extending the boundaries of product marketing and IP monetization we make amazing inventions into incredible successes.
GTM & Commercial Success
More Revenue
With an average of $20MM a year in pipeline wins, building $100MM pipelines has become second nature.
More eCommerce
From software to kitchens, and Apple to X1, over 1 billion dollars worth of ecommerce transactions.
More Customers
From lead acquisition to opportunity conversion, its time to re-write the story.
All Selling Has Gone Digital
Nearly the entire sales cycle has a digital element. Despite the power of our tools, we are often left repeating the same, boring stories. We help our clients craft compelling IP stories, so they can successfully bring their inventions to market by reaching a wider audience and achieving their monetization goals.
People still buy from people.
Embrace Digital
Buyers spend most of their time researching and making purchase decisions online.
High Touch Remains Vital
Don't forget the power of relationships. High-touch strategies are still essential for building trust and closing deals.
Developing Digital First Strategies
Global Expansion
Explore new markets and reach a wider audience through a digital-first approach.
Customer Engagement
Build stronger relationships with customers through personalized digital experiences.
Data-Driven Decisions
Use data analytics to optimize your sales strategies and drive better outcomes.
Work Product and Fun Projects
Browse a collection of project references and published wins from the last few years.
Work Product: Towards a Transparent and Circular Supply Chain

IT Supply Chain

Sustainability top of the agenda for business leaders but IT lags behind, reveals new research from K3 - IT Supply Chain

By K3 business technologies

IAF Trade Convention
Explore the future of sustainable fashion and learn how technology can drive positive change in the industry
Click here to watch
SURVIVE
Discover how software can create a transparent and circular supply chain for the fashion industry.
Work Product: International Business: Emergence of New Risk in France

Market Survey and Analysis
Gain insights into the emerging risks and challenges faced by businesses operating in France.

ADAPT
Learn how to mitigate risks and adapt your business strategies to navigate the changing landscape in France.

As you expand beyond borders there are often different opportunities, risks and legislation to consider.
Work Product: A Deep dive into sonic motivation.
The Power of Adaptive Music in Sports, a series of blog posts assembled for aiDaptive, a Belin based streaming technology.

Medium

The Power of Adaptive Music in Sports: A Deep Dive into Sonic Motivation

When it comes to enhancing the athletic experience, whether you’re an amateur hitting the gym or a professional sprinting down the track…

Work Product: Better storytelling for fashion tech.
Casey Potenzone of K3 explains why the time has come for fashion retailers to adapt to meet the evolving expectations of younger generations.

Technology Record | The best of enterprise solutions from the Microsoft partner ecosystem

Addressing the sustainability conundrum of modern retail

The fashion and apparel sectors have a serious waste problem. In fact, the fashion industry and related sectors contribute 10 per cent of all carbon emissions worldwide, according to the World...

Work Product: Govt. automation and financially resilient systems.
A commercial partnership intended to bring together two players in the cyber market to facilitate organizational compliance with DORA. Two significant players in the EU Cyber market: Nortal and Mastercard.

Nortal

Mastercard and Nortal: Partnership for Cyber Resilience

Mastercard has partnered with Nortal, one of the most renowned digital transformation and cyber resilience experts, to form a cyber security partnership.

Work Product: Bridging international markets.
Expanding cyber resilience in the GCC, from Dubai to KSA.

ITP.net

UAE to open new Cybersecurity Competence Centre - ITP.net

The training at the centre focuses on cybersecurity and cyber incident preparedness and response through education technology and next generation training capabilities. UAE to open new Cybersecurity Competence Centre. cybersecurity, CYBRTEK, Dubai Knowledge Park, GITEX Global, Nortal, Security, UAE. Cybersecurity.

Podcast: Commercial storytelling.

Podbean

Live Interview with Casey Potenzone, Chief Strategy Officer at Nexway

Live Interview with Casey Potenzone, Chief Strategy Officer at Nexway Welcome to a Special Live Edition of the Payments & Cards Network Podcast. This week's guest is Casey Potenzone, Chief Strategy Officer at Nexway. Casey was in our Amsterdam headquarters to meet the people of PCN and have a chat with Lewis. This is a relatively long podcast with a really deep dive into Nexway's products & services. Get to know Casey, find out more about Nexway, what it does & how it operates. This Feature's Agenda 3:42 - What is Nexway and How Does it Operate? 9:20 - Headless Commerce 12:02 - How Does Nexway Maintain Integrity by Working with its Customers? 19:40 - Seamless Payments/Open Banking 22:02 - What's Stopping us from the Full Open Banking Integration 27:38 - A few Words from Nexway ----more---- About Nexway  Founded in 1995, Nexway exists to expand the online footprint and sales potential of software, retail, and services companies across 140 countries around the world. Nexway blends cutting-edge technology, a full range of industry-leading ecommerce and payment solutions, and a hands-on team of industry experts to help online businesses scale, grow, and thrive in today’s global sales marketplace.

Strategy and GTM: AI Company Pivot
Random Project: House Hunters International.
Take a spin through The Hague as we try and find a new place for our EU lives and EU base of business.

www.hgtv.com

Haggling in The Hague

Learn about Haggling in The Hague from HGTV

Founder
Founded by Casey Potenzone in 2020, we've represented nearly a dozen customers in the last 7 years. From Dubai to Estonia, our customer and commercial base covers nearly the whole world.
If you have any questions about our work, please contact us. We're always happy to hear from you.

www.linkedin.com